IJland tax and administration is a small bookkeeping company based in Amsterdam, the Netherlands. I was asked to design their brand identity when I asked them to do my administration. To do my own bookkeeping was always an annoying and tedious task.

I let IJland do this job for me so I didn’t have to be annoyed anymore. This became the concept for the Ijland logo: “Mens erger je niet” in Dutch or “Don’t be annoyed” aka Ludo. I designed this brand identity many years ago. Today IJland has a different look.